About

Amanda, a native of Long Island, embarked on her professional journey after graduating from Towson University with a degree in Mass Communication. Her career took off at CBS Radio in Baltimore, where she started as a sales assistant, growing her skillset in copywriting, sales, and event marketing.

Amanda's career has been marked by her association with renowned companies and artists. After working in Chicago at Q101-FM, she was drawn to Los Angeles, where she worked in Hollywood's iconic Capitol Records tower. Her impressive 8-year tenure was followed by a move to Red Light Management, where she started as Assistant to the VP of Marketing, contributing to marketing plans for esteemed artists such as Dave Matthews Band, Radiohead, and more. Amanda then shifted to the industry's artist management side, working with notable artists like Damian Marley.

After her successful run in artist management, she returned to her advertising roots, transitioning from ad agency life to the client side, where she has excelled as a media buyer/planner and publicist for the past 10 years.

Media Buyer/Planner

• Identify, negotiate, pitch, and plan marketing programs

• Develop, implement, and execute marketing strategies across B2B and B2C sectors (Double Coin Tires, Wound Care Advantage, Utility

  Trailer Manufacturing, Kitchen United, Coaster Fine Furniture, Technicolor Federal Credit Union, and Garden Zeus)

• Target and manage end-to-end processes, workflows, and execution across various media channels, including digital, radio, print, OOH, geo-targeting, CTV, and triggering campaigns

• Set Up, track, and adjust Google Ads campaigns surpassing industry benchmarks

HIGHLIGHTS:

·       Planned and directed a product launch in the US and Canada through PR and ad campaigns, resulting in a programmatic campaign Click Thru Rate, which was 5 times higher than the industry Click Thru Rate Benchmark

·       Planned and implemented a brand launch in the US and Canada through PR and ad campaigns, resulting in a new user website traffic increase of 535% from the year prior

·       Implemented a Geo Targeting campaign resulting in a Click Thru Rate 764% higher than the industry average benchmark

Public Relations

• Wrote press releases, copy, sponsored content articles, blogs and marketing materials

• Composed thought leadership pieces and by-lined articles

• Scheduled interviews between company executives and industry publications

HIGHLIGHTS:

• Wrote social media posts, directed creative, and took 100% ownership of Double Coin’s LinkedIn, resulting in a 20% increase in followers

• In 2021, users spent, on average, over one minute & 30 seconds reading blog articles

Education

Towson University – Baltimore, MD

Mass Communication Major, B.S., Concentration in Advertising, Copywriting

English Minor, Focus on Creative Writing